Survey | Millennium Culture & Media

Dear Reader,

To help MASTERPIECE (International Edition)* meet the interests and understand the preferences of its readers upon its formal launch in 2011, we are conducting a Readers’ Survey. We would appreciate if you could take a few minutes and fill out the following to let us know your views. We appreciate your time and feedback – they will help us improve and to serve you better.Please be assured that all information given will be kept strictly confidential.

As a gratitude to the participation in the survey, we will randomly select 100 respondents at January 31, 2011 and each selected respondent will receive 1 year free subscription of our magazine. We will contact those 100 respondents for the detailed arrangements in due course.

The Marketing Team

*The overseas edition will be for simultaneous distribution in the Hong Kong, Macao and Taiwan region in 2011.

I. Personal Information

1. Name in BLOCK LETTERS:

2. Gender

Male

Female

3. Current city/country of residence:

4. Age group:

5. Education level:

6. Country/region of origin:

7. Occupation / Background:

II. About the magazine

1. How much time did you spend reading the complimentary copy of MASTERPIECE (International Edition)?

2. How much of the contents, by percentage, of MASTERPIECE (International Edition) have you read?

3. In what order did you read the content of MASTERPIECE (International Edition)?

Headings on the cover, followed by the contents page for page numbers of corresponding articles

Contents page, followed by articles with headings of interest

Contents page, followed by article layouts or sections of interest

From cover to cover in detail

No specific order

4. What is your first impression of the complimentary copy of MASTERPIECE (International Edition)?

5. What is your overall impression of MASTERPIECE (International Edition) after reading its complimentary copy?

A professional publication on painting and calligraphy

An average publication on painting and calligraphy

An academic journal

A leisure magazine

Other (please specify)

6. What is your assessment of the content of MASTERPIECE (International Edition)?

Professional, interesting and easy to read

Professional, but dry and not easy to read

Lacking professionalism, but interesting and easy to read

Lacking professionalism, dry and not easy to read

Other (please specify)

7. What is your assessment of the bilingual presentation of MASTERPIECE (International Edition)?

Good bilingual presentation; the side-by-side layout of Chinese and English texts aids in reading

Good bilingual presentation; but the side-by-side layout of Chinese and English texts is distracting and unhelpful during reading

Prefer separate publications in each language

No comment

Would like to see other language options (please specify)

8. Regarding the layout of MASTERPIECE :

Layout

Satisfactory

Average

Unsatisfactory (please specify reason)

Font type

Satisfactory

Average

Unsatisfactory (please specify reason)

Font size

Too small

Acceptable

Too big

Section colour coding

Satisfactory

Average

Unsatisfactory (please specify reason)

Text-to-image ratio

Satisfactory

Too much text

Too many images

No comment

Choice of paper

Satisfactory

Too heavy

Too thin

No comment

Magazine size

Satisfactory

Too big

Too small

No comment

Total page count

Satisfactory

Too high

Too low

No comment

Brightness of printing paper

Too sharp

Acceptable

Appropriate

No comment

9. Do the design and layout of MASTERPIECE (International Edition) attract you to read the magazine?

Yes

No Comment

10. How satisfied are you with each section of MASTERPIECE (International Edition)?

Master in Profile

Ancient Classics

Distinguished Contemporary Artists

Special Featured Artists

Studies in Art

Featured Interview

Collections and Treasures

11. In which section(s) of MASTERPIECE (International Edition) would you like to see more in-depth information?

12. What do you think of the magazine cover of MASTERPIECE (International Edition)?

13. Do you regularly pay attention to the advertisements in other arts and culture publications?

14. Which type of advertisement do you prefer? (You may select more than one option.)

15. What would you consider to be the acceptable price for MASTERPIECE (International Edition)?

16. Are you a reader of other magazines similar to MASTERPIECE (International Edition)? Please list their names.

17. How much do you spend each month on magazines?

18. Would you purchase an electronic version of MASTERPIECE (International Edition)?

Yes

No comment

19. What would you think is the acceptable price of the electronic version of MASTERPIECE (International Edition)?

20. Would you recommend MASTERPIECE (International Edition) to your friends?

Yes

No comment

21. I would like to become a partner of MASTERPIECE (International Edition) in the following way(s): (You may select more than one option.)

22. Other comments for MASTERPIECE (International Edition):

23. Contact Details

Current employer/company*:

Current occupation/post*:

Telephone:

Fax:

Email address*:

Mailing address: